Our most successful partnerships are your most successful partnerships.

All partnership programmes begin with Brand-Matching© - an intensive 2-hour structured interrogation (but it's worth it!)

This proprietary process ensures that we identify the right partners for a Host Brand's needs.

By using this highly-developed scoring and matching system, based on a structured Q&A, Brands United identifies the optimum partners that meet your brand and business goals - and that need you as much as you need them.

This is the fundamental basis of a true partnership. Equitability creates partnerships with depth and longevity; partners that you can rely on when you need them.

Whether it is a full programme of partners, or a single partner that a Host Brand requires, Brand-Matching will identify the need and also establish KPIs, timescales and a Partnership Plan for the business and brand.

Once Brand-Matching is completed, Brands United services cover:

(1) brokering/procurement of partners,

(2) consolidation of partnerships - including the famous 'Disclosure',

(3) alliance optimisation and Letters of Agreement,

(4) programme management,

(5) programme monitoring, evaluation and reporting,

(6) partner tendering and renewals,

(7) leadership programmes (virtuous circle programmes versus 'hub-and-spoke'),

(8) full suite of sales and marketing support services